As a hands-on hairstylist, Laura believes that beautiful hair styles usually benefit from adding a leave-in conditioner. The longevity of your style depends on your hair's condition BEFORE styling. Leave-in conditioners that are NOT rinsed out in the shower give the hair more moisture, keratin structure and curl ability because they are "left in". Most of all, leave-in conditioners insure proper thermal insulation which is imperative for flat iron, curling iron and hot roller users. If you style every day with a hot tool, you MUST use a Laura DuPriest Leave-In! You will be amazed at the difference in the way your hair feels and looks!